STR Design That Drives Revenue, Not just Aesthetics

Short-term rental design for investors who need results. Virtual services nationwide.

01. Problem

You're Not Just Designing a Property.
You're Building a Revenue Stream.

Launching a short-term rental is a million little decisions. Furniture. Finishes. Amenities. Budget allocation. Guest experience strategy. Most interior designers make your property pretty. We make it profitable.

Get it wrong and you blend into a sea of forgettable listings. Get it right and you command premium rates, stay booked, and build actual wealth. Because you're not decorating a vacation home. You're investing in a business that needs to perform from day one.

The Hidden Costs of Getting
STR Design Wrong

Competitive
Markets Are Brutal

You have five seconds to stop the scroll. If your listing looks like everyone else's, guests move on. Standing out isn't optional—it's survival.

02. The Solution

Design Backed by Strategy, Not Just Inspiration

Step 1.

Market Research: We analyze the top-performing listings in your market. What's working, what's saturated, and where the opportunity is for you to differentiate. We dial in your target guest, what their priorities are and what they need.

Step 2.

Strategic Design: Every furniture choice, every finish, every amenity is selected to drive bookings and reviews. Form follows function. Beauty backs revenue.

Step 3.

Execution Plan: You get everything you need to launch guest-ready: design boards, purchasing spreadsheets, installation guides, vendor connections. We design. You execute.

01. About

Meet Jordan: Investor First,

Designer Second

I’m an architect by trade, but an investor at heart. My husband and I own 10 short-term rentals and run a property management company overseeing 20+ more, so I’ve worked every side of this business: design, operations, guest experience, and the financial strategy behind performance.

I started designing for clients after seeing the same costly mistakes over and over: beautiful spaces that didn’t book, generic homes that couldn’t command premium rates, and money spent in the wrong places. I design STRs the way I design my own with ROI first, using durable materials, guest-optimized layouts, and timeless aesthetics that photograph well and drive bookings, reviews, and revenue.

Investor first. Designer second. That's the difference.

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SERVICES

One Service. Done Right. Everything You Need, Nothing You Don't.

Virtual design

Everything you need to furnish and launch your STR, done for you.

Branding

Listing name, tagline, photography direction, and brand identity to make your property memorable.

Renovation Design

Finishes & Fixtures for properties needing updates before furnishing.

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Featured Projects

The Collective: Properties Designed to Perform

Wolf Lodge

(2025)

Winter Park Ski

(2024)

The Nook

(2024)

Fremont

(2025)

Balley Cabin

(2024)

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What Investors Say

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Testomonials

Ready to Build a Revenue Generating SRT?

Tell us about your property and goals. We'll reach out within 24 hours to discuss if we're the right fit.